The Six C’s of a Clear and Captivating Radio Script
Reading Time: < 1 minuteA radio script should be clear, concise, conversational, captivating, correct, and creative. These are the six C’s of a radio script. A clear script makes it easy for the listeners to grasp the meaning and message without confusion. Concise refers to the brevity of the script. This is important because the programmes are to be…
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