Radio has several limitations. First, it has no visuals, relies only on sound, and can’t show videos, which makes it hard to explain complex ideas. Radio messages are also easily forgotten because people often remember what they see better than what they hear. Radio is not suitable for people with hearing disabilities. Its signals cover only certain areas and may not reach remote places due to bad weather or geographical barriers. Radio is also a one-chance medium, as listeners cannot easily replay a missed programme unless it is recorded. Moreover, radio cannot fully meet modern audiences’ expectations, who prefer a combination of sound, video, and interactive features. Radio stations also rely on advertising for income, and a small audience can reduce revenue. Some stations use outdated technology, making it difficult to compete with modern media. Finally, radio offers less real-time interaction with listeners than digital platforms. Therefore, radio stations must understand these limitations and adapt to changing technology and audience needs to remain relevant.
WORKS CITED
e Krishi Shiksha http://ecoursesonline.iasri.res.in/mod/page/view.php?id=117381
Keith, Michael C. The Radio Station: Broadcast, Satellite, and Internet. 9th ed., Focal Press, 2020.
Dr Aswathy Aravindakshan is a teacher, bilingual writer and artist with over two decades of experience in teaching English language and literature. She currently serves as Assistant Professor of English at NSS College for Women, Thiruvananthapuram, Kerala, India. Her blog, ashlit.in brings together academic resources, creative writing in Malayalam and English, and visual art. The platform features lecture notes, study materials, poems, reflections, short prose, and a curated collection of her paintings. Through this space, she seeks to foster learning, creativity, and meaningful engagement with literature and the arts.
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